Recession. There. I actually said the R-word. No one wants to be there bearer of bad news, no one, it seems wants to “say it” fearing that it somehow will make it more real. Small business owners don’t need to watch CNN to know that economic slowdown happens. The mood of the country is one of caution and an election year brings with it added uncertainty.
However, when you take a broader perspective, and use a longer timespan as your yardstick you can easily see that downturn is always followed by acceleration. The question, of course, is what is the best course of action in these times? The Japanese, who’ve been through move than a few cycles in the past 5000 years have some advice.
Alvin Soon, who writes the Life Coaches Blog (lifecoachesblog.com), points out:
The character for the word nin in ninja means ‘to endure’ or ‘to persevere’. It combines the character for knife on top of the character for heart, it means to go on despite having your heart under the knife!
Thus, a ninja is somebody who perseveres with his heart’s intentions even under threat or pressure.
This ninja philosophy is really simple to remember, and is summed up in 2 words: keep going.
What does it mean to keep going? Continue to do business in ways that expand your market share. Find ways to increase your value to customers in ways that cost very little for you; or for them. Focus on being more efficient (waste-cutting) and more effective. For instance, rather than mail a wasteful cardboard folder with a promotion kit, we now email our kits (saving paper, ink and postage).
With online subscription, we’re now proud to announce that more digital copies are read than printed copies (30,000 vs 25,000). See our full-screen, page-flipping edition at HolisticNetworker.com/magazine-archive/2008-2/
Someday we may have a “virtual wellness expo”, until then, we feel that it’s best to come out and experience your massage directly. However, now you can purchase your admission ticket online for only $4 (save $1), and bulk purchases are as low as $1/ticket in groups of 50. See WellnessExpo.net for details.
About Tony Cecala
Tony is a business strategist. He publishes the Holistic Networker and produces the Wellness Expo. In his spare time he reads about technology and the mind.