This excellent book was written by Sheryl Green, who is an award-winning sales professional, with over 30 years experience. She has been involved in many aspects of sales including advertising, wholesale, retail and real estate. Her success in these areas has been a result of applying all of the principles she presents in her book. Her goal in writing, Simple Sales Solutions has been to provide people with the knowledge and inspiration not only to succeed, but to exceed the highest aspirations they have for themselves.
I found Sheryl’s writing style to be easy to understand and her concepts were elegant in their simplicity. She presents her material in a way that makes the reader feel that they, too, can become a great salesperson. She makes it clear that these skills can be learned and can not only be applied to a sales career, but to one’s personal relationships as well. She gives tips on how to make a great first impression because, as she points out, we only get one chance to make a stellar first impression. She also focuses on how to leave a customer after the sale as she notes that we make many last impressions and, of course, we wish to make each one to the best of our abilities.
Many of Sheryl’s concepts are not addressed in school, such as how to dress to be a success. She also offers exercises on how to improve your telephone skills, as this medium offers different challenges than meeting with a customer in person. She provides her 7 building blocks to the professional sale, which are extremely helpful and make a lot of sense. I also enjoyed her inspiring quotes and the way that she helps motivate the reader to make positive changes in his or her own life. I found her approach to also be very spiritual and I appreciated how she incorporated this aspect into her work. The importance of setting goals, having positive intentions and believing that one can be successful are necessary ingredients in whatever endeavor one chooses.
Sheryl helps to make conscious all aspects of our behavior and she offers the winning solution to being the best you can be in all areas of your life. I highly recommend “Simple Sales Solutions”. The tools provided are invaluable and can be utilized by anyone, regardless of whether or not they are involved directly in sales. I feel Sheryl’s book will help a person to be all that they are capable of being. It can be read over and over again and can serve as a helpful and inspiring motivational guide.
Simple Sales Solutions will be available on Amazon.com in January, 2013 as both an ebook and a paperback. It is a great way to start off the new year!